Where does your brand stand?
Answer 10 questions with Yes, Partly, or No. Contact details are required before you can view your detailed results.
Questions 1–3
Choose the answer that best reflects your organization today.
Question 1 of 10: Do you have a logo, and is your company name the same everywhere (website, LinkedIn, SAM.gov)?
Question 2 of 10: Do you have a website and a capability statement that clearly say what you do and who you serve?
Question 3 of 10: Do you have marketing materials beyond the basics, such as one-pagers, a pitch deck or regular LinkedIn posts?
Question 4 of 10: Has your team settled on specific colors, fonts and logo versions that everyone uses?
Question 5 of 10: Do you have a written brand guide covering logo usage, colors, typography, voice and key messages?
Question 6 of 10: Do your website, capability statement, proposals and LinkedIn all look and sound like the same company?
Question 7 of 10: Do you publish content, such as case studies, past-performance stories or posts, at least monthly?
Question 8 of 10: Is your marketing aimed at specific agencies or contract vehicles, with leads tracked in a CRM?
Question 9 of 10: Do you measure marketing results (traffic, leads, pipeline) and review them at least quarterly?
Question 10 of 10: Do opportunities come to you, such as inbound teaming requests from primes or invitations to speak or write?
You can revisit any group above to change an answer.
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Your result
Early stageAdvanced stage
Level 5 is where a written brand guide puts a foundation in place.
Potential areas of support
Based on your responses, these are areas we could explore together. The right priorities depend on your goals, existing resources, and business needs.
This assessment is a starting point, not a comprehensive brand audit or a predefined service package. Any recommended work and deliverables would be scoped separately.
Review your answers
Want to talk it through?
Explore your findings with the Emplify team.