Cookies & tracking.
Your choices about optional website analytics.
Last updated: October 21, 2026. This page describes browser storage and measurement used by the Emplify website. It supplements our Privacy Policy.
Essential functions and your choice
You can browse the site and submit our forms without accepting optional analytics. We save your choice in this browser's local storage under emplify.analytics-consent.v1 for up to 180 days. This preference record contains your choice and its expiration, not your contact information. When storage is unavailable, the choice applies only to the current page.
Optional analytics and session insights
After you accept, Google Tag Manager loads Google Analytics and, on eligible URLs, Microsoft Clarity. Google Analytics helps us understand visits, traffic sources and confirmed form submissions. Microsoft Clarity provides heatmaps and session replays to help us understand usability. Form contents and assessment results are masked in Clarity. We do not send contact details or assessment answers in our custom analytics events.
Google Analytics may set first-party cookies such as _ga and _ga_*. Microsoft Clarity may set _clck and _clsk to associate activity with a browser or session. Providers control their cookie formats and lifetimes. Our consent preference is separate from these cookies: expiry or withdrawal prevents the optional tools from loading on subsequent visits. Advertising consent remains disabled in this setup.
Change or withdraw permission
Use Cookie settings in the footer to accept or reject optional analytics at any time. Rejecting after acceptance reloads the page to stop loaded tools and attempts to remove their first-party cookies from this domain. Save any unfinished form details before changing this setting. Withdrawal does not itself delete information previously processed by a provider.
If JavaScript is disabled, these optional tools do not load. Browser privacy settings or extensions may also prevent collection even after you accept.
Hosting and technical measurement
Cloudflare provides hosting and security services. Existing cookie-free Cloudflare website performance analytics are separate from the optional Google Analytics and Clarity tools. Technical request processing and security measures are described in the Privacy Policy.
More information
For information about the providers, see Google's Privacy Policy and Microsoft's Privacy Statement. Contact details for privacy requests are available in our Privacy Policy.